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  • Dassault Systems logo
  • F5 logo
  • Akamai Logo
  • Coface logo
  • Accelera logo
  • Just logo
  • Dell logo
  • Splunk logo
  • HP Enterprise logo
  • Syncron logo
  • Myoutrach logo
  • Dassault Systems logo
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Performance That Outperforms Traditional Advertising

In an era where 82% of households stream content daily, traditional advertising falls short. Our AI analyzes 15M+ data points across 50+ OTT platforms to deliver your message to the right audience at significantly lower costs than industry benchmarks.

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32×

higher view completion rates vs. traditional ads

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58%

lower cost per view than industry average 

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82%

lift in brand recall among target audiences

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Ads icon

32×

higher view completion rates vs. traditional ads

Cost icon

58%

lower cost per view than industry average 

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82%

lift in brand recall among target audiences

How Our AI Optimizes OTT Advertising Performance

We optimize OTT advertising by using AI to analyze millions of data points daily across 50+ OTT and CTV platforms. Our AI identifies high‑intent viewers and continuously improves ad delivery to help brands maximize reach, engagement, and cost efficiency across premium streaming inventory.

  1. Precision Audience Targeting 

We identify and segment high‑intent viewers using advanced demographic, psychographic, and intent‑based signals to reach the most relevant audiences.

  1. AI‑Driven Optimization Engine

Our AI continuously optimizes campaigns across 50+ OTT and CTV ad exchanges in real time, refining targeting and placements to improve performance while reducing cost per view.

  1. Premium OTT & CTV Inventory 

Our platform delivers ads across brand‑safe, high‑impact streaming platforms, driving visibility within trusted, premium OTT environments.

Transform Your OTT Advertising Strategy

MassMetric’s AI‑driven platform helps brands connect with streaming audiences more effectively, delivering greater precision, performance, and measurable impact.

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Advanced audience intelligence

AI analyzes 15M+ data points to identify high‑value streaming households, enabling precision targeting that significantly outperforms traditional advertising approaches.

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Real‑time campaign optimization

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Cookie‑free, privacy‑compliant

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Multi‑platform performance analytics

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Brand‑safe inventory

Customization icon

Creative customization at scale

Advanced audience intelligence data analysis
Intelligence icon

Advanced audience intelligence

AI analyzes 15M+ data points to identify high‑value streaming households, enabling precision targeting that significantly outperforms traditional advertising approaches.

Optimization icon

Real‑time campaign optimization

Privacy icon

Cookie‑free, privacy‑compliant

Analytics icon

Multi‑platform performance analytics

Brand icon

Brand‑safe inventory

Customization icon

Creative customization at scale

Advanced audience intelligence data analysis

Choose Your Advertising Platform

From banner ads to premium streaming platforms, we have the perfect solution for your brand. All packages include fully managed campaigns and transparent pricing

Enterprise Solutions

OTT Advertising Platforms

Small to Mid-Size Business, Sports, B2B

Why GTM Teams Choose MassMetric

Why GTM Teams Choose MassMetric

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    1. Multi-Touch Attribution

    Track the full customer journey from streaming impression to conversion

  • Laptop screen showing CRM software dashboard
    1. CRM Integration

    Seamlessly sync with Salesforce, HubSpot, and your martech stack

  • People pointing at documents during meeting
    1. Dedicated GTM Support

    Work directly with OTT specialists who understand B28/82C marketing

  • Desktop monitor displaying data analytics charts
    1. Transparent ROI Reporting

    Real-time dashboards showing exactly how OTT impacts your pipeline

Built for B2B/B2C GTM Teams and Their Agencies

Purpose built OTT advertising solutions for go to market teams and marketing agencies that demand precision, speed, and measurable results.

Account Based Marketing

Performance Marketing

Agency White Label

Fast Deployment

Account Marketing

Account Based Marketing

Target decision makers at specific companies with precision OTT campaigns that reach them across streaming devices.

Account Based Marketing

Performance Marketing

Agency White Label

Fast Deployment

Account Marketing

Account Based Marketing

Target decision makers at specific companies with precision OTT campaigns that reach them across streaming devices.

Account Based Marketing

Performance Marketing

Agency White Label

Fast Deployment

Account Marketing

Account Based Marketing

Target decision makers at specific companies with precision OTT campaigns that reach them across streaming devices.

Proven Results Across Industries

Our AI-powered OTT advertising solutions deliver measurable impact for brands of all sizes. See how we've helped businesses achieve extraordinary results.

Retail

National Retail Chain Drives 62% More Conversions

How we helped a major retailer increase foot traffic and online sales through hyper-local OTT campaigns targeting cord-cutters within 10 miles of store locations.

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62% increase in conversions

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62% increase in conversions

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3.4x higher store visit rate

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3.4x higher store visit rate

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45% increase in store visits

45% increase in store visits

Insights, Support, And Expert Answers

Insights, Support, And Expert Answers

A: AI‑optimized OTT advertising uses artificial intelligence to plan, target, and optimize ads across streaming platforms. By analyzing large volumes of data in real time, AI helps improve audience targeting, ad delivery, and performance outcomes such as engagement, completion rates, and cost efficiency.

Q: What is AI‑optimized OTT advertising?

A: Unlike traditional TV ads, OTT advertising runs on internet‑connected streaming platforms and allows for precise audience targeting, real‑time optimization, and detailed performance measurement. Advertisers can reach specific audiences and track impact beyond impressions.

Q: How is OTT advertising different from traditional tv advertising? 

A: Ads run across a wide range of premium, brand‑safe streaming platforms and connected TV environments, including major OTT and CTV channels. Inventory is vetted for quality placements and trusted viewing contexts.

Q: Which platforms do your OTT ads run on? 

A: We use a combination of first‑party data, contextual signals, and streaming behavior insights to identify and reach relevant audiences across OTT platforms. This approach allows us to deliver accurate, effective targeting while remaining fully privacy‑compliant and independent of third‑party cookies.

Q: How do you target audiences without third‑party cookies?

A: You can measure ROI using performance analytics, attribution tracking, and reporting dashboards that show how OTT campaigns impact engagement, conversions, and pipeline performance across streaming platforms.

Q: How do I measure ROI from OTT campaigns? 

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Ready To Transform Your OTT Advertising?

massmetric

Run AI‑optimized OTT campaigns powered by MassMetric’s technology, delivering 3.2× higher view completion rates and 58% lower costs compared to industry benchmarks.