AI programmatic demand generation case study
AI programmatic demand generation case study
AI programmatic demand generation case study
✦ MASSMETRIC ✦ CASE STUDY ✦ MASSMETRIC
AI programmatic demand generation case study
AI programmatic demand generation case study
AI programmatic demand generation case study

4.1x ROAS on Programmatic Spend: How MassMetric Accelerated Enterprise Adoption for an Australian AIOPs Startup Through Trusted Media Orchestration

4.1x ROAS on Programmatic Spend: How MassMetric's AI-Powered Programmatic Engine Drove 287% Pipeline Growth for an Australian AIOPs Startup 

4.1x ROAS | 287% ↑ Pipeline | 68% ↓ Cost Per Opportunity | 83% AU Decision-Maker Coverage

An Australian AIOPs startup with superior MLOps capabilities struggled to penetrate enterprise accounts despite technical differentiation. As a Series A venture with <50 employees, generic programmatic campaigns delivered 73% of impressions to junior developers rather than Platform Engineering VPs—resulting in 9.4-month sales cycles, 14% MQL-to-SQL conversion, and $6,800 cost per qualified opportunity. 

MassMetric transformed this with its AI-powered programmatic engine, MassMomentum, fusing precision targeting with exclusive publisher access across Business World IT and TechFunnel AU. Campaigns targeted platform engineering leaders with verified intent signals for model drift detection and GPU optimization, using pre-syndication hashed email audiences and closed-loop attribution to prove deterministic pipeline impact. 

The outcome? A 4.1x ROAS on programmatic spend within 4 months, 287% increase in qualified pipeline, 68% reduction in cost per opportunity ($6,800 → $2,180), and 52% faster sales velocity through precise audience targeting—all while ensuring 83% of opportunities originated from AU-based decision-makers with verified ABN. 

This case proves that in enterprise technology, AI-powered programmatic intelligence beats generic reach—and precision targeting converts market fragmentation into competitive advantage. 


What You'll Learn from This Case 

  1. How AI-powered intent signals unlock high-propensity enterprise accounts with 92% targeting accuracy 

  2. Why publisher-integrated programmatic builds credibility where open exchanges fail 

  3. How multi-stakeholder orchestration (Platform Engineering, CIO, Finance) accelerates consensus in complex sales cycles 

  4. The ROI of precision audience architecture—not just budget or authority 

Discover how AI-powered programmatic intelligence turned credibility barriers into $2.1M in attributable pipeline

Download the full case study to learn more.
Download the full case study to learn more.
Download the full case study to learn more.

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