Speed + Precision Drive 70+ Corporate Bookings in 60 Days for Global Hospitality Platform

70+ Qualified Bookings | 80% MQL-to-SQL Readiness | >50% ↓ CAC | <5-Minute Lead Response

A global hospitality tech provider managing 35,000+ properties was drowning in low-intent leisure leads while missing high-value corporate and group opportunities. Despite strong brand presence, over-reliance on OTAs and slow, generic follow-up left enterprise planners—responsible for 40%+ of premium room nights—untapped. Sales teams chased noise, not revenue.

MassMetric flipped the script with a “qualified-first” appointment program targeting only verified Event Planners, HR Directors, and Travel Coordinators at enterprises with active group travel needs. Leveraging sub-5-minute lead response, hyper-personalized outreach, and value-driven lead magnets like exclusive retreat toolkits, MassMetric turned passive inquiries into confirmed bookings—fast.

The result? 70+ qualified corporate/group bookings in just 60 days, 80% of leads sales-ready from day one, and >50% lower customer acquisition cost—all while engaging 300+ high-propensity decision-makers in 90 days. 

This case proves that in hospitality, speed builds trust—and precision unlocks direct, high-margin revenue.

What You’ll Learn from This Case 

• How responding to leads in <5 minutes (vs. 47 hours) drives 21x higher qualification 

• Why corporate event planners—not leisure travelers—are the key to off-season stability 

• How exclusive, gated content (e.g., “Incentive Trip Playbooks”) converts interest into action 

• The power of CRM-nurtured pipelines to drive 34% repeat intent from warm prospects 

See how speed and segmentation turned OTA dependency into $1.2M+ in direct corporate revenue