AI BANT engine driving $1.8M pipeline for global tech innovator.
AI BANT engine driving $1.8M pipeline for global tech innovator.
AI BANT engine driving $1.8M pipeline for global tech innovator.
✦ MASSMETRIC ✦ CASE STUDY ✦ MASSMETRIC
AI BANT engine driving $1.8M pipeline for global tech innovator.
AI BANT engine driving $1.8M pipeline for global tech innovator.
AI BANT engine driving $1.8M pipeline for global tech innovator.

AI-Powered BANT Demand Engine Drives $1.8M Pipeline for a Leading Global Technology Innovator

213% ↑ Qualified Leads | 78% ↓ BANT-Qualified CPC | $31,667 5 CPC | 2.8x ROI

Abstract 

A global technology leader in AI, hybrid cloud, and infrastructure was struggling with stagnant U.S. pipeline growth. High CPCs, outdated lead gen tactics, and slow sales handoffs left millions in potential revenue untapped. 

MassMetric transformed this reality with its AI-powered BANT-first demand engine, blending inverted-funnel ABM, intent-led segmentation, multi-touch orchestration, and real-time qualification. The result: 213% more qualified leads, $1.8M in pipeline, and 2.8x ROI in just 90 days—while reducing CPC by 78% and tripling sales handoff speed. 

This case shows how precision targeting and BANT validation can convert intent into predictable, high-velocity revenue.


What You’ll Learn from This Case

  • How a BANT-first demand engine slashed costs while scaling qualified leads. 

  • Why precision segmentation + AI orchestration outperform broad lead gen. 

  • The role of real-time buyer validation in building sales-ready pipeline. 

  • How to achieve faster handoffs and higher ROI with enriched buyer context.

Learn how intent turned into $1.8M pipeline

Download the case study to learn more.

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Join the Conversation for Change

Let's discuss your growth targets and build a custom customer acquisition strategy that delivers guaranteed results.

Join the Conversation for Change

Let's discuss your growth targets and build a custom customer acquisition strategy that delivers guaranteed results.

Join the Conversation for Change

Let's discuss your growth targets and build a custom customer acquisition strategy that delivers guaranteed results.