213% ↑ Qualified Leads | 78% ↓ CPC | $31,667 Top 5 CPC | 2.8x ROI 

Abstract

A global technology leader in AI, hybrid cloud, and infrastructure was facing three major roadblocks: rising CPCs draining budget, stagnant U.S. pipeline growth, and slow sales handoffs delaying revenue capture. 

MassMetric changed the trajectory with its AI-powered BANT-first demand engine, leveraging inverted ABM, real-time buyer validation, and multi-touch orchestration. The result: $1.8M in sales-accepted pipeline, 213% more qualified leads, 78% lower CPC, and 2.8x ROI in just 90 days—all while tripling sales handoff speed with enriched buyer context. 

This case illustrates how AI-driven BANT validation and precision targeting can convert intent into predictable, revenue-ready pipeline.

What You’ll Learn from This Case

• How BANT-first demand strategies lower cost while scaling velocity 

• Why precision targeting outperforms broad lead generation 

• The impact of real-time validation on pipeline quality 

• How faster handoffs with context drive measurable ROI 

Witness how $1.8M pipeline was unlocked in just 90 days.