Accelerating Industrial Pipeline Growth: How MassMetric Powered a 213% Surge in Qualified Leads for a Leading Manufacturing Enterprise
IN A NUTSHELL
A leading industrial software provider was struggling to engage enterprise manufacturers, held back by outdated targeting, limited campaign orchestration, and underperforming static syndication. MassMetric stepped in with an inverted funnel and multi-touch ABM strategy—powered by advanced data enrichment, sequenced content delivery, and personalized human outreach tailored to each buying committee. The result? A 213% increase in qualified enterprise leads, over 700 high-intent MQLs in just 45 days, an 86% uplift in engagement through double-touch syndication, 91% responder accuracy on qualification calls, and a 2.8x return on campaign investment.
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