IN A NUTSHELL

Challenge: Workday needed to optimize its account-based experience (ABX) strategy to improve targeting accuracy, reduce marketing spend per lead, and accelerate pipeline velocity in a high-stakes enterprise SaaS market.

Solution: MassMetric deployed an integrated AI-driven ABX stack, leveraging MassCompete, MassEngage, MassSignal, and MassAlign, to deliver real-time competitive intelligence, decision-maker identification, omnichannel campaign orchestration, and hyper-personalized outreach at scale.

RESULTS:

• 200% increase in engagement rates among targeted accounts

• 35% reduction in marketing spend per qualified lead

• 40% improvement in pipeline velocity

• 95% accuracy in identifying decision-makers within target accounts

• 150% uplift in conversion rates from MQLs to SQLs