How MassMetric Helped Workday Win Market Share with AI-Driven Account-Based Experience (ABX)

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IN A NUTSHELL

Challenge: Workday needed to optimize its account-based experience (ABX) strategy to improve targeting accuracy, reduce marketing spend per lead, and accelerate pipeline velocity in a high-stakes enterprise SaaS market.

Solution: MassMetric deployed an integrated AI-driven ABX stack, leveraging MassCompete, MassEngage, MassSignal, and MassAlign, to deliver real-time competitive intelligence, decision-maker identification, omnichannel campaign orchestration, and hyper-personalized outreach at scale.

RESULTS:

200% increase in engagement rates among targeted accounts
35% reduction in marketing spend per qualified lead
40% improvement in pipeline velocity
95% accuracy in identifying decision-makers within target accounts
150% uplift in conversion rates from MQLs to SQLs

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Join the Conversation for Change

Let's discuss your growth targets and build a custom customer acquisition strategy that delivers guaranteed results.

Join the Conversation for Change

Let's discuss your growth targets and build a custom customer acquisition strategy that delivers guaranteed results.