Empowering Remote Work at Scale: How MassMetric Helped LogMeIn Drive 250% Conversion Lift and 800 Qualified Leads in 30 Days

IN A NUTSHELL

Challenge: LogMeIn’s flagship product, GoToMeeting, needed a demand generation overhaul to boost qualified leads and reduce conversion leakage during a hyper-competitive phase in the remote work boom.

Solution: MassMetric deployed a predictive AI framework to identify high-conversion personas, automate outreach, and personalize engagement at scale across channels.

RESULTS:

  • 250% increase in MQL to SQL conversion

  • 800+ high-quality leads generated in the first month

  • 92% accuracy in identifying decision-makers

  • 4.2x faster pipeline velocity

  • 3.7x improvement in marketing ROI.

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Let's discuss your growth targets and build a custom customer acquisition strategy that delivers guaranteed results.

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Let's discuss your growth targets and build a custom customer acquisition strategy that delivers guaranteed results.