Empowering Remote Work at Scale: How MassMetric Helped LogMeIn Drive 250% Conversion Lift and 800 Qualified Leads in 30 Days
IN A NUTSHELL
Challenge: LogMeIn’s flagship product, GoToMeeting, needed a demand generation overhaul to boost qualified leads and reduce conversion leakage during a hyper-competitive phase in the remote work boom.
Solution: MassMetric deployed a predictive AI framework to identify high-conversion personas, automate outreach, and personalize engagement at scale across channels.
RESULTS:
250% increase in MQL to SQL conversion
800+ high-quality leads generated in the first month
92% accuracy in identifying decision-makers
4.2x faster pipeline velocity
3.7x improvement in marketing ROI.
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