Transforming Demand Generation: How MassMetric Empowered Google Cloud to Achieve 287% More Engagement and 52% Faster Sales

IN A NUTSHELL

Challenge: Google Cloud APAC faced fragmented demand generation e orts, leading to prolonged sales cycles and suboptimal engagement.

Solution: MassMetric's AI-driven marketing suite provides real-time customer journey mapping, hyper-personalized content delivery, and agile digital experiences, which proved to be the perfect combination of solutions the client needed.

RESULTS:

  • 287% increase in content engagement.

  • 52% reduction in sales cycle duration within the financial services sector.

  • 45% rise in first-time buyer conversions.

  • 3.5x improvement in marketing ROI.

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